Companies are interested in innovative "first ever" products. These products are tailored to meet certain needs and are thus more attractive to both the clients concerned and the potential investors required.
Many investment banks, therefore, obtain a competitive edge through constant product innovations. In other words they attract business by developing new products that best match the needs of their clients and investors.
Many investment banks will thus commit additional resources to this activity.
They will have a "financial engineering" or "structured products" group that is dedicated to creating solutions for a number of different client needs.
As well as creating solutions to individual client needs, these teams will also look at developing new structures for executing a transaction / deal as well as how best to cross sell in-house products and expertise.
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